MARKETING OBJECTIVES AND STRATEGIES

Pub Marketing Objectives

The marketing function of any business is using all its activities to anticipate and satisfy customer demand. The pub sales and marketing objective is to maximise sustainable, profitable revenue whilst minimising costs and creating the effective use of marketing assets. The marketing function is the driving force for your pub business profits and maintaining levels of revenue.

It is a well known fact that competition will strengthen when demand is weakened. It is the most important time to review your pub marketing strategies, business plan, staff training, customer retention strategies and your offer as a whole. Bad times financially for the pub industry can also be a time of opportunity and creativity. A review of your business plan and marketing process will reveal alternative methods of marketing your pub more efficiently and in a more cost effective way. It is not the time to rely solely on word of mouth and just use an ‘A’ board and banner for advertising!…. That’s what almost every other pub is doing! Get yourself ahead of the competition, work with us and do something more productive!

Return On Investment

Pub Marketing Promotions work with you to identify the activities which are the most cost effective pub marketing methods and which provide you with the very best return on investment and time. We only use tried and tested pub business building formulas. You will be able to measure the success rate with reports, figures and repeat return visits from satisfied customers. All our pub business strategies are very low cost or cost free to implement and offer fantastic financial reward.

A marketing budget is seen as a luxury that pub owners can‘t afford, however, pub owners cannot just assume that word of mouth will travel, and business will increase naturally. While word of mouth is important, you cannot solely rely on it. Busy pub and restaurant chains spend around 6% of their turnover on marketing their business, that’s why they are busy! We are not suggesting you spend anywhere near as much marketing your pub and in a lot of cases we actually reduce the marketing spend of pubs who are currently advertising!

Cost Effective Marketing

We will never advise you to spend money on expensive media advertising, it’s a huge waste of money for a single pub and it doesn’t usually work! If you currently run a newspaper advert and are not 100% sure if it is working, save your money, just stop doing it right now! We will show you ways to spread your budget wide and advise you on many very low cost, or totally free forms of marketing for your pub. In fact these methods will be much more effective than media advertising and direct mail shots. All our marketing methods are measurable too, which means you will see the return on your investment. All pubs are individual, and the marketing plan we put in place will also be individual to your pub.

 Your Affordable Marketing Department

We act as a marketing department for your pub. A pub, unlike large pub and restaurant chains or hotel groups, cannot afford to employ a full time sales and marketing manager. We offer a service where we have regular meetings, at your convenience, create a business plans which we follow through and will constantly grow and develop using proven, measurable, marketing methods. We are always on call to discuss new ideas and give advice. We will offer our services 7 days a week from 9am-9pm and can be contacted by email any time.

At Pub Marketing Promotions our mission is to achieve the best possible customer retention by creating a personal relationship with all customers who visit your pub and we will actively seek out new customers to build that customer base.