CUSTOMER DATABASE MARKETING STRATEGIES

Pub Marketing Database

You MUST, MUST, MUST have on record the name and details of EVERY CUSTOMER who visits your pub, not some customers, EVERY CUSTOMER. That’s absolutely essential for customer retention and business growth. Any business who does not have a full customer database is missing out on LOTS OF MONEY. Your pub customer database, maintained and used correctly with direct marketing response strategies is one of the most important assets you can have in your business. Every good pub owner looks after the customer when they visit, but you must remember there are plenty of good pub owners out there who will also look after ‘your customers’ too. You cant afford to just ‘love them and leave them’. Your real marketing starts the minute that customer leaves your pub. The most successful pub owners trail their customers with regular personal contact. The need to keep your pub fresh in the mind of the customer is vital to achieving customer loyalty, and retention is your best opportunity to guarantee your business is continuously growing. Lots of pub business forget about retaining customers, they are just constantly looking for new customers. This is all good and well, but if once you have spent money attracting new customers, you then leave them to your competitors, your business could in fact decrease. Also it costs the average business 7-10 time more to get a new customer than it does to retain a customer.

Manage your Database

Developing customer retention strategies makes huge financial sense! Most pub owners start to compile a database, but are then unsure how best to use it. They also see this as a very time consuming process, which , I must say, yes it can be, and so they simply give up! We will build and manage your database and market it efficiently using mostly powerful, low cost email marketing strategies, leaving you to run your pub.  There are many ways Pub Marketing Promotions will assist in building your customer database, and many ways in which we will use your customer database to drastically improve your pub profit using high impact, low cost methods. Some of the solutions are listed here on our website, however, the list is endless, only a lack of imagination could restrict the earnings potential!

Affordable Professional Web Design

If you don’t have a website for your pub, and require one,  we can recommend fantastic web designers who will offer you a very reasonable price and great service, who stick to deadlines, optimise and host your website for you. If you are not ready to have a website built, you can still use email marketing. We will assist you to build your database from customer clubs, comment cards, events and referrals. We will market these database customers in the same way as if you obtained these customers from attracting them from your website.

Website Marketing

You spent valuable time and money creating your pub website. Your pub website should not purely be an information site, it should be a valuable sales tool.  It should be a point of gathering potential customer information. It should not just a be a site where people surfing the net see pretty pictures,  a menu and an advert for the next major event, I.e. Mother’s Day Lunch. This is just the same as all your competitors pub websites, so why should they stop at yours? Potential customers for your pub will probably just click through your website and on to the next pub website, forget about your website and continue to click through lots of other pub websites, which are all the same, and forget about them too! Pub Marketing Promotions will create a system to make potential customers stop and leave their contact details to add to your pub email database. We will then assist you in building a valuable long term relationship with these customers and potential customers. It works! We will prove it to you! We will also ensure your website is prominent on all literature, menus and any form of marketing.